MTVMTV are owned by Viacom Media Networks which is a conglomerate that operates many television channels and Internet brands, including BET, Comedy Central, Nikelodeon and Vh1. The benefits of belonging to the conglomerate Viacom, allows MTV to attract more audiences as the other channels may promote MTV on their adverts which draws new audiences in. Also due to belonging to a conglomerate, they have the abilities and financial support to create quality channels that the public is satisfied with.
The target audience for MTV music channel are 13-21 year olds. MTV aims to their target audience as they show the latest 'big' videos in the morning when this age range are potentially getting ready for school or work, which makes the audience caught up with what is popular. After this is the official uk download chart, which is at 9am. This is scheduled here after the big vids at breakfast, because it keeps the target audience updated with what the most downloaded videos are, which makes them want to go download the song and increase the sales for the artist. After, is the maroon 5 brand new video which is scheduled at 10:45. Maroon 5 are a well known pop rock band, so the use of MTV promoting their brand new video shows that they give pop genre music videos more priority when advertising videos, as it is their main genre that the target audience likes.
The 5 artists that are popular on the channel are Ed Sheeran, Taylor Swift , Tinie Tempah, Ellie Goulding and Wiz Khalifa. Most of these artists belong to the pop genre where this age range are most fond with.
MTV are owned by Viacom Media Networks which is a conglomerate that operates many television channels and Internet brands, including BET, Comedy Central, Nikelodeon and Vh1. The benefits of belonging to the conglomerate Viacom, allows MTV to attract more audiences as the other channels may promote MTV on their adverts which draws new audiences in. Also due to belonging to a conglomerate, they have the abilities and financial support to create quality channels that the public is satisfied with.
The MTV logo is a blocked M with a graffiti looking TV inside of the M which are in black and white. The representation of the graffiti like font for the TV could represent the youth and creativity within the music channel as they display many music videos from artist that share their creativity for songs. The advantages of the black and white logo is that the logo does not stand out as much but however audiences are aware of it and know what it clearly means.
Flava
Flava is a British music television channel owned and operated by CSC Media Group. The music channel broadcasts 24 hours a day and plays music videos from the hip hop, R&B, UK garage, dub step and drum and bass music genres. The target audience for this would be under 35s as the genres have been around the time for these ages and have developed throughout the years.
Due to the music channel showcasing various types of genres, it has many of popular faces that they show every time. For example, Hip Hop would be the mainstream artists such as Drake, Kanye West, J Cole , Rick Ross and Eminem.
Here on the TV listing of the channel, the channel has numerous of shows that show a variety of things. First we have 'FLAVA'S Hip Hop Chart: Top 20' which appeals to the audience as they get to see what songs and music videos are rising and which ones are at the top. Moreover, Flava also have videos of the week and in the screenshot, its grime artist Devlin's brand new video '50 grand' featuring Skepta that is advertised. This benefits the fans of Devlin as they get to see the video on a TV platform and also benefits Flava as fans would come to their channel to watch it. Additionally, Flava try to make things more interesting by having vs charts where they put artists of similar genre against each other on charts for example kendrick VS A$AP VS Drake. This creates entertainment for the audience as they place videos against each other which creates excitement and fun for audiences to watch the music channel. In addition, the target audience of 16- 28 will enjoy this as they are prone to hype things that they like and stereotyped to liking conflict within the music industry. Also the battles mirror what the genres often do as they are primarily known for having battles and showdowns in they're type of genres e.g Red Bull Culture Clash London 2014.
The FLAVA logo is of a triangle with block letters FLAVA in the middle. This appears on screen in the top left-hand corner during music videos and song information appears at the bottom of the screen at the start and end of each music video. The logo is also seen before and after advert breaks when it is shown in the middle of the screen. The logo is always advertising the channel which keeps the audience in mind that they're watching the TV channel and makes them remember its name.
Like Flava, Bliss is a British music television channel that is owned and operated by CSC Media Group. The channel was launched in March 2006 and has been labelled as a 'Total Chill-out Classics'. This involves the channel plating classic pop songs and music from the 70s, 80s and 90s, alongs with hours dedicated to love songs and power ballads. Everyday for three hours at 9am and 7pm, there is a weekly themed slot, such as Blissful Divas, music from female artists, or Bliss at The Movies, music from films. These themed slots change every Monday. Sometimes the channel shows newer music videos that goes along with the chill-out theme. The target audience for this channel would be for those who like old songs that are about love or ballads, so the age of 25+.
Artists from different time periods often get played on the channel such as Mariah Carey, John Legend, Madonna, Seal, Celine Dion, Kelly Clarkson and Olly Murs eg.
The logo is of the word Bliss in capital letters in a blue-silvery colour. The colour gives the feel of the chill theme and represents warmth and relaxing time. The logo is also seen before and after advert breaks when a growing flower or flying butterfly goes across the screen, revealing the Bliss logo behind it. This could also represent the relaxation of the TV channel as flowers and butterflies are seen as chill things when referring to relaxing.
Kerrang! TV is a music channel owned by the Box Plus Network(like Kiss TV, Heat, Magic and Smash Hits), also loosely connected to the magazine. This is beneficial as its belongs to a well known conglomerate and what is beneficial is that on the other TV channels owned by the company, they can promote each other on their different TV channels. The programme content is music videos, with the majority of which is open schedule so as to permit text requests from their playlist. The type of genres often played are mainly nu metal, pop punk/skate punk and rock.Many of the videos shown on Kerrang! TV are heavily censored to remove profanity, violence, and references to God and religion. The censorship usually takes the form of dubbing out the offending phrase or by blurring the picture. The channel is targeted at a niche audience and this is those who like the type of rock , metal and pop punk genres aged 17-24 years (Mainly male).
Artists that are normally played on the channel are Royal Blood, AC/DC, Don Broco, Muse and Fall Out Boy.
The logo is of the word Kerrang! in block capitals in the colours black and white. Furthermore the logo has lines through them which could symbolise the type of instruments used primarily in the genre, especially electric guitars. This creates a shattered look which could also represent the impact of the songs and also illustrate how rock/metal is like (e.g all over the place unlike other genres). The colours used are black and white which is essential as it does not distract audiences whilst their watching the videos, but also could be seen to stand out more when there are no videos playing. Moreover, the colours could appeal to the niche audiences as rock/metal fans and artist are portrayed as 'dark' people and dark colours are conventional to the genre.
Clubland TVClubland TV is a music channel that is broadcasted on Sky in the United Kingdom. The genres featured on the channel are upbeat pop (during the morning) and dance music videos and is based from the Clubland compilation albums. It is owned by All Around the World Productions which is a record label from Blackburn, United Kingdom. The label specialises in dance music and most recently R&B. Clubland TV is not only available on TV, but can be accessed through an app called TV player which is downloadable on tablets and smartphones. It even has its own app from July 2014 which is available on the Google Play store for Android devices and the App store for Apple devices where viewers can request videos to be played on the channel. This is beneficial to the audience as it gives them a wider range of ways to consume the music videos. Its sister channels are Channel AKA, Now music and Planet Pop , which is beneficial for the channel as promotion can be aired on there to attract more audiences. The target audience for this channel are from 18-34 year olds.
Artists that are generally played on Clubland TV are Major Lazer, Tinie Tempah, Basshunter, Robin S and Duke Dumont.
Programming
- Wake Up - Dance music to start the day.
- Am2Pm - Non-stop house/techno/eurodance.
- Clubland - A chance for viewers to request club music.
- Mania - A selection of commercial dance music.
- Classix - Classic Clubland tracks.
- Blue Zone - Brand new house sounds from Clubland
Here the show on at 6pm is the Clubland Heatwave:Ibiza Classics where the hottest holiday songs are showcased. This is conventional to the genres played e.g dance and pop as these are played in the club areas abroad and in normal clubs such as Ibiza. This appeals to the audience as it makes them want to go on holiday but also enjoy themselves whilst listening or watching the songs. Also clubland TV have their own chart show which is seen on the schedule at 10pm theres a show 'Judge jules Clubland Top 20' where the most big music videos right now are shown. The slot for the most big music videos being shown at night time which is conventional to the genre, portrays the club scene as clubs usually open at night. Therefore, the purpose of this is to make the audience feel like they're at the club in the evening as the target audience; especially 18 -34 year olds are known to enjoy the genre of music at this time or in a club. Also, the songs are upbeat in the genre and this further represents the club theme of the genre through the time slot that it is in.
The logo for Clubland TV is of the words Clubland in capital block letters and is illustrated through the disco ball effect which is conventional to the genre as it resembles the club setting where the genres would be most likely played. This appeals to the audience as well as convey the club setting as it makes the channel look more vibrant and also portrays the fact paced music played on the music channel as they're most likely played in clubs.
The reason why I think MTV is broken down into different channels such as hits,base,dance,rock and live is because I think they want to expand the ways in which audiences can watch they're favourite types of genres. With having different types of the channels under the name of the MTV, this shows that they are diverse and have something for everyone. Also, this could be used as a another way to promote themselves as the channels are linked with each other, meaning they're attracting more audiences into MTV as a whole.
Also I believe music channels are important when appealing to a target audience, as the music videos displayed themselves help artists visually entertain audiences which could even give them an insight of the artists. Music channels help distribute music videos, which are nowadays a tool of promotion for artists which creates competition, which is seen through the chart shows displayed and help target audiences establish what is 'Hot' right now. Plus it is appealing to audiences as it allows them to watch music videos on a larger platform (Television) whereas youtube is primarily on the Internet and is on a smaller scale.
Also I believe there are a variety of different music channels to increase the music industry and also help different types of artists distribute their music videos fairly. It shows that theres something for every type of genre, and this appeals to many viewers as they can see they're favourite type on TV.
What I have learnt from analysing music channels is the way in which they use this platform for example, show music videos, interviews with artists etc and also I've learnt that music channels have a massive impact for music videos as it creates competition with the audience taking control. Furthermore, I've learnt that belonging to a conglomerate it is beneficial as channels can promote each other on each others channels, which attracts more audiences. I will assist this post with my own production by considering the ways in which my music video would be like, I will consider censorship and also this post will help me choose what type of genre I will be using for my music video production.
Your analysis of music channels, demonstrates a sound analysis of how music channels appeal to an audience. You have identified a variety of channels and you have considered their role and how they appeal to a target audience.
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1) When discussing your points, aim to relate your points back to the music genre and target audience, to demonstrate further understanding of the channel.
This post now demonstrates a good understanding of how music channels attract their audiences. You have focused on the industry and have also considered the role that scheduling and programmes have too.
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