Another video that I gathered inspiration from is Lorde - Yellow Flicker Beat in my research into chosen music genre post. From this video, what intrigued me the most was the camera technique; tracking, that she used when singing in the middle of the road in the forest. Tracking was used and this was shot from a low angle. The use of this particular cinematography made the focal attention be on Lorde in a fascinating way and made her look superior in the frame as the audience were placed below her. This was inspirational, as I think it made her singing scene look more interesting and also the tracking showed the artist fully by going around her, which helped promote her further. The way in which this camera may be used in my music video, is to introduce the artist in the video as this is because it shows the artist personally and puts the spotlight on her, which will help create a relationship between the audience and the artist. For example, I may consider using this cinematography when my artist is singing, to show her unstably and further connote the lyrics that she is singing which will be sad. The use of the tracking is conventional to the indie genre, as it follows the artist around, therefore giving the artist a further insight on what they're singing about.
Couple in bedroom not speaking (negative side of relationship) |
Playing guitar whilst on bed |
This is evident from 1:28 - 1:40 where we see an image of a man driving a car come to life through the camera shots and editing. The use of the iconography of photographs is conventional to the indie genre, as it represents memories for the artist and convey that they're meaningful to them which makes the audience empathise with what she's feeling. This has inspired me to consider using photographs in my music video to convey a narrative that is based around the artist looking back into her past. This will be evident in my music video when the artist is looking into her memory box and the images of her and her partner. What I found inspirational from the video and its use of the pictures as iconography, is the way it used editing and cinematography to zoom in and showcase the activity shown in the image. The reason why I am intrigued by this is because I believe it will be conventional to the indie genre, as it shows the artist sharing her past with her audience which tends to be included in an indie music video, as artists usually sing about their personal experiences or something close to them. Therefore, the photographs will help build a relationship with the audience whilst being conventional to the indie genre by giving the impression of the artist expressing themselves through the iconography.
The style of video of a performance in Nina Nesbitt's music video 'The Hardest Part' has made consider having a performance in my music video. Through the music video of The Hardest Part, Nina is seen playing an acoustic guitar whilst sitting down and singing through a mic. This follows Goodwin's theory that there is a performance, narrative or concept in a music video and in this case there is a performance. The performance is seen through the use of the acoustic guitar and mic that Nina uses in her music video. A performance is conventional to the indie genre, as it further expresses the emotions or feelings that the artist is showing to the audience. Also I found this inspirational as in the video it follows Goodwin's theory that visuals and music match and this is seen through the use of the guitar, as Nina is seen playing it in time of the music. This gives the impression that she is playing the music live which makes the video look more authentic and believable. This further showcases her talents and makes the audience admire her for being multitalented. This has inspired me to show a performance like Nina's in my music video, as I think it is conventional to the indie genre but also gives the audience further knowledge about the artist as in what they are good at other than vocals. Also, the inspiration of having a performance in my music video is inspirational to me as I think it'll convey the artist in a different light and make her look more extraordinary which catches the audiences attention whilst watching. I am considering incorporating a performance alongside my narrative so that it gives the impression that the artist is telling a story through the performance as well as the narrative which makes the music video more interesting to watch. I will incorporate it by having the artist sing whilst playing an instrument e.g. acoustic guitar or piano, especially when its the chorus.
The artist representation of being reminiscent inspired me from the music video Panic Cord by Gabrielle Aplin. This is seen through the use of iconography, specifically a memory box that is evident throughout the video. This was inspirational as I believe it conveyed the artist as ordinary and relatable to the audience as she is seen looking back at memories. This inspires me to use the representation of my artist being reminiscent as it'll portray her as thoughtful, deep and reflective which is conventional to the indie genre. I will consider using this inspiration in my music video when the artist is looking back on the memories that she and her partner had, also following the memory theme convention. This representation will help build a relationship between the artist and audience, as they'll empathise with what she's doing and also feel as if the artist is allowing them into her life due to her sharing these memories with them. Therefore creating a relationship between the two and this could lead to longevity, as they will follow artist to find out more about her through her music career.
An idea that I will definitely put forward to my group members, is the use of iconography especially photographs in our music video. This is because I believe it is conventional to the indie genre and is an interesting way to convey memories or experiences that the artist has had within our narrative. Also another idea that I will forward to my group members is having the setting of a bedroom within our music video, as it is a recognisable location that the audience can relate to, but also shows that the artist is allowing them into her personal space which builds a relationship between the artist and audience. The way I will communicate these ideas across to my members, is that we will have a group discussions of all the ideas we all have and then note them down on a mind map, which will help develop the base of our music video. Also by using inspirations from music videos, it'll hopefully help my group produce a more successful music video as we will have more understanding and knowledge on how certain elements should be used in an indie music video and the effect it'll have on the audience. Therefore, our final product will be conventional but also unique as it'll have our own interpretations in it, hopefully increasing our artist's longevity.
You have provided a basic analysis of your music video inspirations as although you have mentioned videos and their content that has inspired you, you haven't always explained how you will try and incorporate this
ReplyDeleteYou need to:
1) Include an intro about the importance of inspirations etc.
2) Make sure for each example you state specifically what you have found inspirational and why
2) Explain how you will incorporate each inspiration into your music video, with an analysis of what this creates for the audience and how it is conventional or not of the indie genre
3) Include an example of artist rep
4) Include all music videos/screen shots
5) Elaborate on conclusion by stating how using inspirations from music videos will hopefully help your group produce a more successful product.
A good post as you have included an intro, stated what you have found inspirational from each video specifically, explained how you will incorporate these ideas, included an example of artist rep, included screen shots and videos to support points made, and elaborated on your conclusion
ReplyDelete